On the surface, laser tag as an activity probably conjures up some similar images. Most people think of laser tag as a game of sci-fi tag in a dark room with lights, sound and plastic phasers. That was the laser tag that was developed in the early 1980’s by someone named, George Carter. George’s idea was simple, it was early 80’s and Hollywood had just seen an amazing success with a series of movies themes called, “Star Wars”, he wanted to create an entertainment activity that would bring Star Wars to life and he did. Since the early days, the game has morphed into a completely immersive form of entertainment.
So just as George Carter was influenced by Star Wars, so too are the current day laser tag developers and operators as they are influenced by todays multi-billion dollar software gaming industry. The leading titles in the pack seem to be the Call Of Duty, Battlefield and Halo brands. It is with those brands that todays laser tag industry is poised on yet another fun and exciting journey to bring a “New World Order” to entertainment venues throughout the world.
Here is a quick comparison of why today’s current version of laser tag (outdoor laser tag) is so different and more immersive than any form of laser tag in the past.
Indoor Traditional Outdoor / Tactical Laser Tag
Playing Area 3500 sq ft – 7000 sq ft 20,000 sq ft – 400,000 sq ft
Players at one time 15 – 40 players 60 – 200 players playing simultaneously
Range of gear 50 – 100 feet 500 – 1500 feet
Average Player Age 6 – 10 years old 9 yrs thru Adults (Mostly teens and 20’s)
Todays outdoor laser tag is simply not an apples to apples comparison as it dwarfs its predecessor in both entertainment value and overall player experience. For example: the pricing model used by the modern day laser tag operators considered the old pricing model of paying per game, but they realized that the model does not give the player an optimal user experience. Instead outdoor laser tag operators have chosen to provide a journey of interconnected missions that further develop the overall theme of the venue and lure the casual player into yet another layer of immersion. To ellaborate on pricing further; A typical indoor laser tag venue charges approximately $0.67 per minute of play, whereas the outdoor laser tag charges approximately $0.31 per minute of play. The newer model maintains a profit by way of the volume of players that can play at one time.
In summation, the older traditional laser tag still exists around the country, but when you compare the two, outdoor laser tag vs traditional indoor laser tag, it is easy to see that outdoor laser tag gives you the “Bang for the Buck!”